Messaging Apps Growing In Popularity In Europe

The Latest Insights from International Online Marketing

Research by Emarketer has revealed that mobile messaging app usage is rising fastest in Central and Eastern Europe. Almost 93 million people in Central and Eastern Europe are set to use mobile messaging apps this year, up 49% on last year. Russia is the biggest single mobile messaging market in the region, accounting for 25 million users. The Middle East and Africa saw the second highest rise in mobile messaging user growth in the world, with North America and Latin America coming in third and fourth respectively. When looking at mobile phone internet user growth more generally, rather than focussing on messaging apps, Latin America saw the strongest growth, with Central and Eastern Europe coming in second place and the Middle East and Africa coming in third place. 

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