MasterCard & WeChat Introduce Biometric Authentication

The Latest Insights from International Online Marketing

Two digital payment companies have announced that they will soon be introducing biometric authentication options. MasterCard will be introducing fingerprint and selfie authentication. This means that if additional authentication is needed after a user has entered their credit card details, they will be able to prove who they are by scanning their fingerprint using their smartphone, or by looking into their smartphone's camera. They will need to blink when prompted to do so, so that fraudsters can't get away with just holding up a photo of the card owner. The Chinese company WeChat is also introducing fingerprint authentication for its WeChat Pay service. WeChat Pay is extremely popular in China, with 60% of WeChat's 650 million users having signed up to the service. 

Individual Basic

Free
 
  • 1 Knowledgebase
Subscribe free

Individual Premium

£15 Per month
Cancel anytime
  • Unlimited
    Plus 50.00% off International Search Summit ticket
Subscribe

Team global

£95 Per month
Up to 7 users, - additional users £10 per month - cancel anytime
  • Unlimited
    Plus 2 tickets for International Search Summit
Subscribe