Sam Noble talks to us about the important addition of audience data to the paid search landscape, and how it is impacting marketing strategy. We discuss bid adjustments, the varying features on different paid channels, remarketing and Sam shares tips on how marketers can make the most of the data they have available.
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Sam is a digital marketing expert, focusing on Paid Media. She is a well-known conference speaker, and was named 6th in a list of the 'Most Influential PPC Experts' of 2016. Sam currently works as the Director of Strategy at Koozai, a UK based digital marketing agency, alongside working with the team at State Of Digital.