Luxury Brands Wary Of Japanese Ecommerce Market

However, Japan is the world’s second largest luxury market

Research has revealed that luxury brands are wary of entering the Japanese ecommerce market. According to a report published by L2, just 73% of luxury brands in Japan have an ecommerce presence, compared to 90% of the same brands in the US. The report found that watch and jewellery brands were especially reluctant to enter the Japanese ecommerce market, with just 57% of them selling over their websites in Japan. Of the brands that sell online in the US, names like Hugo Boss, Ralph Lauren and Chanel still do not sell online in the Japanese market. However, Japanese consumers still account for around 11% of global luxury spend, and the country is currently the world’s second largest luxury market. 

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

I would like to receive emails from Webcertain

Please note that:

  • You can edit your preference and unsubscribe at any time
  • Webcertain does not share or sell your data

Individual BASIC

Free

Webcertain Events,Tools
Not Available
Lists,Benchmarks
Not Available
Quizzes,eLearning,eLearning Course
2 per month
Language Guides,How To Guides,Country Guides
2 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
10 per month
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
Not Available
Subscribe

Individual PREMIUM

£5

per
month
Cancel Anytime
Webcertain Events,Tools
Not Available
Lists,Benchmarks
Not Available
Quizzes,eLearning,eLearning Course
Unlimited
Language Guides,How To Guides,Country Guides
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
Unlimited
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
1 per month
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users4.00
Webcertain Events,Tools
Unlimited
Lists,Benchmarks
Unlimited
Quizzes,eLearning,eLearning Course
Unlimited
Language Guides,How To Guides,Country Guides
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Video Briefings,Catch Up TV
Unlimited
Access to Customised courses and Examinations.
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Subscribe