Luxury Brands Failing To Embrace Digital Marketing

The Latest Insights from International Online Marketing

Research by ContactLab suggests that many luxury brands are missing out on opportunities by not embracing the digital age. Many luxury brands have little or no digital presence, and are particularly shying away from mobile marketing. ContactLab recommends that luxury brands should engage in mobile commerce and mobile advertising if they want to succeed in an increasingly mobile world. The benefits of engaging in online marketing is clear to see – customers who have seen or received some kind of digital marketing spend 25% more money in luxury shops compared to those who have not received any kind of digital marketing. The global luxury ecommerce market is expected to surpass 20 billion US dollars by 2020. 

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