Line Loses Millions Of Users As Popularity Falls

Line user numbers have been falling since 2016

The social media app Line is losing users as its popularity falls. According to the social network's latest earnings report, it has lost 2 million users across Indonesia, Thailand and Taiwan in just the last quarter. It only managed to increase its number of users in its home market of Japan, where it attracted 1 million new users in the same three-month period. This overall decline in users puts Line's user numbers at 203 million, a figure which has been falling since in the end of 2016. Profits are also in decline at the company, thanks largely to increased operating expenses; Line's profits have fallen by 42% in the last year. It is not all bad news for Line though. Despite the fading popularity of its main social media app, several spin-offs are seeing growing momentum, including Line Pay, Line News, Line Manga, Line Music and Line Shopping. 

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