Line is fast becoming one of the most attractive prospects for advertisers due to its success in South East Asia. The messaging app currently has more than four times the amount of monthly users that Facebook has in Japan, with similar numbers appearing in Taiwan, Thailand and Indonesia. The results of a study by Macquarie Research on the attitude to Line as an advertising platform mean that the firm expects Line's ad platform to drive “46 billion Yuan in incremental ad sales in 2017, and 70 billion Yuan in 2018”. Currently, Line offers cheaper advertising than its competitors like Facebook, Twitter and Yahoo in Japan, but is expanding at a far higher rate. David Gibson, an analyst at Macquarie Research, even predicts that Line's stock price will increase by 32% on the Japanese markets due to the interest from marketers in its advertising platform.