Lesara To Launch 16 New European Ecommerce Sites

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The German fashion retailer Lesara is to launch ecommerce sites targeting 16 new European markets. Lesara currently sells affordable, fashionable clothing in Germany, Italy, Austria, Switzerland, Luxembourg and the Netherlands. Its latest international push will see it entering 16 new European countries, including ecommerce-hungry nations such as the UK, Sweden, Denmark and Spain. The fashion retailer is able to fund the expansion having recently received investment of 15 million Euros from venture capital company North Zone. The European fashion ecommerce market is currently very fragmented, with different retailers coming top in different nations. Recent research by TextMaster and Similar Web revealed that Zalando was the most popular fashion website in Germany and Italy, with Next taking the top spot in the UK and La Redoute coming top in France. 

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