Lack of Trust Stopping Filipinos from Shopping Online

The Latest Insights from International Online Marketing

29 July 2015.

The CEO of the Filipino ecommerce website Lazada has said that a lack of trust is hampering efforts to get more Filipinos online.

A study revealed that 45% of Filipinos were reluctant to buy online because they were worried that their financial details would not be secure.

75% of Filipinos who did engage in online shopping opted for the cash-on-delivery payment option, highlighting that even online buyers harbour a certain level of mistrust.

36% were also put off by a lack of understanding of warranty rules online.

In order to dispel the myths that online shopping is risky and encourage more people to shop online, Lazada has invited the media to come to its Muntinlupa warehouse so that they can see the product journey for themselves.

Lazada is one of the most popular ecommerce sites in the Philippines, with around 20,000 sales every day.

 

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