John Lewis Christmas Success Driven By Online Sales

The Latest Insights from International Online Marketing

The British department store John Lewis saw strong sales over Christmas, with online shopping being a driving force behind its success. Online sales accounted for a whopping 40% of all sales over the Christmas period, with the number of sales completed on mobile phones increasing by 31%. This helped to offset the 3% fall in sales from physical shops. Overall, John Lewis saw its sales over the Christmas period increase by 7%. The UK has a digital buyer penetration rate of 88.2%, the highest in the world. In 2015, the B2C British ecommerce market was worth a staggering 123 billion US dollars. 

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