Jelly Belly Launches 40 New International Websites

Jelly Belly used ecommerce software tool Mozu

Confectionary manufacturer Jelly Belly has launched 40 new international websites within a year, using new e-commerce software. The 147-year old company replaced its old home-grown system with the cloud-based Mozu e-commerce platform from Volusion, with the aim of growing its organic site traffic by 50% per year. Brandon Finch, director of e-business for Jelly Belly, says that the new platform has allowed them to launch 35 sites for international distribution, all with access from a single web interface. Jelly Belly says that since the launch, Mozu has doubled its website loading speed, increased mobile sales by 300% and increased tablet revenue by 26%. 

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