Japanese Online Buyers Are Unhappy

70% of consumers said they had had a bad experience online

Japanese online retailers are being forced to improve their delivery services, after nearly 70% of consumers in the country said they’d had a bad experience when shopping on the web. Whilst Japan ranks as the fourth biggest ecommerce country in the world, retailers have trouble meeting their consumers’ high standards of delivery. Data collected by JDA Software in the country reveals that over a third of digital buyers had experienced a late delivery service, nearly a quarter had received a “sorry, I missed you” card even if someone was home, and 16% received damaged items. JDA also found that these negative experiences were having a lasting effect on the reputation of ecommerce stores in Japan. Over 60% of people questioned said that they would definitely, or at least seriously consider, switching retailers following any negative experiences.

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