Japan Lacks Enthusiasm For Sports-Based Media

30% do not enjoy sport in any way

Research in Japan has shown a lack of enthusiasm for sports-based media. With the Olympics set to be held in the country’s capital in 2020, marketers are looking to begin targeting the country with sporting campaigns. However, research undertaken by Macromill has discovered that only a small number of internet users in the country have ever paid for sports media. Even the most popular type of sports media – books and magazines – have only ever been bought by 10% of respondents. This was followed by subscriptions to sports channels, where under 5% of those asked have ever paid for such channels. The country has seen a decreasing interest in sport in general, with nearly a 30% of people asked in the survey saying they didn’t enjoy it in any way, up 3% in two years. 

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

I would like to receive emails from Webcertain

Please note that:

  • You can edit your preference and unsubscribe at any time
  • Webcertain does not share or sell your data

Individual BASIC

Free

Tools,Webcertain Events
Not Available
Benchmarks,Lists
5 per month
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
2 per month
Quizzes,eLearning,eLearning Course
2 per month
Attendance at Webcertain.TV Connect Events per year
Not Available
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
10 per month
E-Book
Not Available
Subscribe

Individual PREMIUM

£5

per
month
Cancel Anytime
Tools,Webcertain Events
10 per month
Benchmarks,Lists
Not Available
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
Unlimited
Quizzes,eLearning,eLearning Course
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
Unlimited
E-Book
5 per month
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users4.00
Tools,Webcertain Events
Unlimited
Benchmarks,Lists
Unlimited
Access to Customised courses and Examinations.
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Quizzes,eLearning,eLearning Course
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Video Briefings,Catch Up TV
Unlimited
E-Book
Unlimited
Subscribe

Individual PREMIUM Yearly

£5

per
month
Tools,Webcertain Events
10 per month
Benchmarks,Lists
Not Available
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
Unlimited
Quizzes,eLearning,eLearning Course
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
Unlimited
E-Book
5 per month
Subscribe