The B2C ecommerce market in Iran is set to grow, according to research by yStats. Iran has the highest number of online shoppers in the Middle East, thanks to its large population, and with internet penetration on the rise, this number is set to grow even larger. The high penetration of debit cards is another factor in favour of Iran’s ecommerce market, as well as the recent lifting of sanctions from the West. The most popular ecommerce sites in Iran include Digikala, Bamilo and Esam. Iran has an internet penetration rate 57%, equivalent to around 47 million people.