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Indian internet penetration is due to double by 2020, compared to the end of 2015. According to a report by Nasscom and Akamai, India will remain the fastest growing market and reach 730 million users in five years, in part due to the substantial increase in internet access in rural areas. India has recently overtaken the US to take second place globally in terms of internet consumption. The study also revealed that 75% of the 380 million new users will be using the internet in rural languages, potentially giving businesses an opportunity to target new areas of India. The Nasscom President said that with the internet penetrating new areas of the country it would “create more opportunities for everyone”.