It's one of the most well-known global brands, with a presence all around the world, but has the same international SEO challenges as any business. In an open and interesting discussion, Head of Organic Search, Laura Lippay, talks about the geo-targeting challenges of launching new country websites, the benefits a testing culture can have on SEO, the importance of collaboration between teams and going back to basics with old-school SEO techniques. Fantastic insights for any SEO.
A former professional roller-skater, Laura has worked with many of the biggest brands online and offline, including Red Bull, several Microsoft and Yahoo and has expert experience in SEO and other areas of marketing. She is also a top global industry conference organiser and speaker.