International SEO At Netflix

How does a huge, global company deal with SEO challenges on an international level? Laura Lippay from Netflix has the answers.

International SEO for a global business. How does worldwide SEO work for Netflix?

It’s one of the most well-known global brands, with a presence all around the world, but has the same international SEO challenges as any business. In an open and interesting discussion, Head of Organic Search, Laura Lippay, talks about the geo-targeting challenges of launching new country websites, the benefits a testing culture can have on SEO, the importance of collaboration between teams and going back to basics with old-school SEO techniques. Fantastic insights for any SEO.

A former professional roller-skater, Laura has worked with many of the biggest brands online and offline, including Red Bull, several Microsoft and Yahoo and has expert experience in SEO and other areas of marketing. She is also a top global industry conference organiser and speaker.

How does a global presence effect SEO strategy? Find out here.

Webcertain.TV speaks to SEO experts from global businesses. This time Laura Lippay from Netflix tells us how to manage global SEO. With Catch-up TV you can view the archive and view the programmes broadcast on the Webcertain.TV channel. The archive contains every programme ever broadcast.
Select Country

Individual BASIC

Free

Quizzes,eLearning,eLearning Course
2 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Language Guides,How To Guides,Country Guides
2 per month
Video Briefings,Catch Up TV
10 per month
Benchmarks,Lists
5 per month
Access to Customised courses and Examinations.
Not Available
Tools,Webcertain Events
Not Available
Attendance at Webcertain.TV Connect Events per year
Not Available
Subscribe

Individual PREMIUM

£25

per
month
Cancel Anytime
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Language Guides,How To Guides,Country Guides
Unlimited
Video Briefings,Catch Up TV
Unlimited
Benchmarks,Lists
Not Available
Access to Customised courses and Examinations.
Not Available
Tools,Webcertain Events
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users12.00
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Language Guides,How To Guides,Country Guides
Unlimited
Video Briefings,Catch Up TV
Unlimited
Benchmarks,Lists
Unlimited
Access to Customised courses and Examinations.
Unlimited
Tools,Webcertain Events
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Subscribe

Individual PREMIUM Quarterly

£

per
month
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Language Guides,How To Guides,Country Guides
Unlimited
Video Briefings,Catch Up TV
Unlimited
Benchmarks,Lists
Unlimited
Access to Customised courses and Examinations.
Unlimited
Tools,Webcertain Events
Unlimited
Attendance at Webcertain.TV Connect Events per year
Unlimited
Subscribe