Intelligently Using Social To Engage With Audiences

Jospeh Harper explains how Kellogg's use social across multiple channels.

Making an impact on social media

We sit down with Kellogg's Social Media Manager, Joseph Harper, to discuss how important the role of social media is to the company.

Find out more about:

  • Using multiple channels for multiple audiences
  • Creating a suitable campaign for different demographics
  • The relationship between PR and social media

After developing his skills in the world of social, Joseph now holds the reins of the multiple, varied brands at Kellogg's. In charge of the output of well-known brands like Pringles and Rice Krispies in the UK, he is experienced in how best to operate on social media.

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