SEO isn't usually the biggest priority for journalists and writers, yet it's increasingly important for news sites to implement good SEO practices in order for their content to be widely read. Whilst social has its importance, Bjorn Wagner from Zeit.de joins us to discuss the role SEO plays for the publisher.
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Bjojrn has years of experience heading up the audience development and data analysis team at the Zeit news website. He has expertise in the use of SEO, website analysis, and A/B testing.