Influencer marketing is seeing substantial growth and success in Vietnam. Data collected in July by DI Marketing shows that 60% of internet users in the country have interacted with an influencer positively, with 45% leaving a comment on something an influencer has shared. It was also revealed in the study that just under 85% of respondents followed an influencer on Facebook, with 61% doing the same on YouTube. Age proved to be important, with 96% of under 18s using Facebook to follow an influencer, compared to just 80% of those over 18 doing the same.Â
