Influencer Marketing Grows In Vietnam

Facebook was the top influencer marketing network

Influencer marketing is seeing substantial growth and success in Vietnam. Data collected in July by DI Marketing shows that 60% of internet users in the country have interacted with an influencer positively, with 45% leaving a comment on something an influencer has shared. It was also revealed in the study that just under 85% of respondents followed an influencer on Facebook, with 61% doing the same on YouTube. Age proved to be important, with 96% of under 18s using Facebook to follow an influencer, compared to just 80% of those over 18 doing the same. 

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