Mel Carson joins us to discuss the ways in which influencer marketing can have an effect on a social media strategy. We talk about how to approach influencers online, whether the technique has become saturated and how to make sure it fits in with the rest of your business goals.
After quitting his job selling teddy bears in Harrods in 2000, Mel Carson began his career in digital marketing. After years of developing his skills, he started Delightful Communications in 2012. Through his company, Mel has helped companies & business leaders answer complex business questions within the fields of Social Media Strategy, Digital PR, Personal Branding, Influencer Marketing, Digital Research & Analysis, & Digital Event Marketing & Amplification. He is also a published author.