Indians To Spend $8 Billion Online Over Festive Season

The Latest Insights from International Online Marketing

Online shoppers in India are expected to spend around 8 billion US dollars on ecommerce sites over the next 3 months. The Indian festive season, which comprises of various Hindu and Christian festivals spanning between October and December, is a key time period in the Indian shopping calendar. The prediction of 8 billion US dollars being spent online is 45% higher than the amount spent on ecommerce sites last year. Increased internet penetration is thought to be behind the predicted surge in sales, with mobile internet penetration rising particularly quickly in the country. The Indian ecommerce market is predicted to be worth 60 billion US dollars by 2020, making it a lucrative market for global brands. 

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