The Latest Insights from International Online Marketing
Research by MoboMarket has revealed the state of the Indian mobile and apps market.
The research revealed that WhatsApp, UC Browser and the video downloader and live TV app VidMate are the top 3 most installed apps in the country.
Indians are most likely to download apps on Saturdays and Sundays, with the average Indian downloading around 3 apps per day.
Android is the most common operating system, accounting for 90% of mobiles in the country, with Android KitKat being the most frequently used version.
Around three-quarters of Indians access the internet using their mobile phones only, with 10% only using Wi-Fi and 7% using both.
The internet population of India is set to hit 402 million this month, overtaking the internet population of the US for the first time ever.