Indian Ecommerce Market Lags Behind Other BRIC Countries

The Latest Insights from International Online Marketing

21 September 2015. The Indian ecommerce market is lagging behind its fellow “BRIC” countries: Brazil, Russia and China. Research by Ernst and Young has revealed that only 14% of Indian internet users engage in ecommerce, compared to around 35% in Brazil and Russia, and 55% in China. Indians also tend to buy lower cost items online compared to online shoppers from other BRIC nations. The average purchase cost is around 70% lower in India, according to the report, showing that many Indians are still not comfortable buying expensive items online. The retail ecommerce market is worth around 5 billion US dollars in India, less than the 16 and 17 billion US dollars in Brazil and Russia respectively and far less than the 426 billion US dollars that the Chinese retail ecommerce market is worth. 

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