As Head of SEO at O2, Colin Woon brings together agency and internal teams to improve organic performance and deliver results. As a former Agency-side SEO, he shares some tips for how teams can work together and support each other to achieve goals. He also discusses why SEO can't work in a silo within any organisation and why there will always be a place for in digital marketing.
Colin Woon is currently the Head of SEO at Telefonica and O2 UK. After studying in London and gaining a degree in Marketing, Colin has nearly ten years' experience in search and is also now a qualified Google AdWords professional. Before joining O2, he had a senior role at Wunderman, where he dealt with SEO strategy for global companies, and has since gone on to lead talks for Click Consult and Linkdex, and acted as a judge at the UK Search Awards.