Images Are Key To Online Success In France

Almost 6 in 10 said they first paid attention to images on webpages

Just under 50% of French internet users are first drawn to photographic images when they first visit a brand’s web page. According to the new study from Opinion Way Research, the same survey revealed that an extra 17% of respondents first noticed drawings or graphics, meaning a total 59% of users felt that still images were the initial element to which they paid attention. Whilst proving that the majority of users notice images before anything else, the study also showed that 80% of them found the images to be of top quality, with 70% of those questioned finding that photos gave a good image of the brand. However, it was also shown that there is a near 50/50 split between users who felt that these high-quality photos increased their interest in a brand, and those who did not. 

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