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The international hotels giant Hyatt Regency has launched a marketing campaign targeting India.
The campaign has been called “Make The Most Of Being Away”, a different tagline to the one used in the US, which was “It’s Good Not To Be At Home”, due to the greater importance of home and family life in India.
At its core is a social media campaign whereby guests can choose one of 5 free gifts upon their arrival at the hotel.
They will be given a card saying the name of their chosen gift, and will then have to upload this to Instagram along with the hashtags #GetCarded and #AtHyattRegency in order to receive the free gift.