The Latest Insights from International Online Marketing
15 September 2015.
The Chinese smartphone manufacturer Huawei is to launch an ecommerce site targeting the Middle East.
The site will have both English and Arabic language options and is expected to launch at the end of October.
Huawei is already present in the Middle East but currently sells its phones through the third-party ecommerce site Souq.
It hopes that the launch of its own ecommerce site will help it to establish itself as on online brand as it moves away from having physical stores and instead turns its attentions solely online.