The field of international student recruitment is full of challenges, and these become even more when targeting students from countries with different search engines and social media platforms, such as China. This country has the highest number of students travelling abroad for higher education out of any country in the world, and currently 847,259 Chinese students study outside of their homeland. When numbers are as high as these, it's important for marketers to have a solid strategy in place. In this guide, we explore the options for marketers targeting Chinese students studying abroad to help them successfully navigate these often-unfamiliar waters.
Amongst others, we look at:
Discover what you need to boost your international student recruitment in China and how you can engage the local audience to increase your chances of success!