How to succeed at video SEO

Learn more about video SEO

At the International Search Summit in May, Gary Illyes from Google revealed some intriguing insights into video SEO. According to Gary, Google cannot read subtitles. Yes, you heard that right – both caption files and burnt-in subtitles are completely unreadable to Google! The same thing applies for voice-overs – Google cannot tell what language is being spoken in a video. That means that they're not used by the search engine to understand the contents of videos or rank them. For international companies who make multiple versions of a video with different subtitles or voice-overs to target different countries, that's bad news. So, what does Google take into account when ranking videos? Watch this video to learn more! 

Individual Basic

  • 1 Knowledgebase
Subscribe free

Individual Premium

£15 Per month
Cancel anytime
  • Unlimited
    Plus 50.00% off International Search Summit ticket

Team global

£95 Per month
Up to 7 users, - additional users £10 per month - cancel anytime
  • Unlimited
    Plus 2 tickets for International Search Summit