Paul Poels from Philips talks to us about the ins and outs of the digital transformation that many businesses are currently experiencing. We discuss the role of technology in a process such as this, and how important it is to make cultural changes within the organisation. Paul also explains to us how Philips itself is measuring the levels of success of its recent transformation.
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After working with data in the marketing sector for more than 15 years, Paul is an expert in digital analytics and marketing intelligence. He is also a frequent speaker at conferences around the world.