How influencers and PR deliver ROMI to global brands

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Greg explains why optimised videos and press releases are the biggest hidden opportunities for driving traffic and how it be can measured. He also shares some tools and practical ways to help businesses identify the right influencers for their brand and the importance of building sustainable, mutuallly beneficial relationships with them. He also shares tips for amplifiying content and measuring the performance of PR and influencer programs using metrics that matter.

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