How Yandex Metrica Sheds Light On User Behaviour

With consumer behavioural data being so valuable to online businesses, analytics tools such as Yandex Metrica are vital to achieving marketing success. We're joined by Alexandra Kulachikova and Denis Zlobin from Yandex who talk us through what Yandex Metrica can offer marketers around the world, and how they can use the multiple features within it.

Alexandra Kulachikova is Head of Yandex.Metrica Promotion and Denis Zlobin is an International Account Manager at Yandex.