Matthew Sansom, Head of Strategic Content at Alpha Grid, talks about the science of social and how video is used in social platforms. He discusses how senior business leaders use social channels, in particular which social channels they use to get news, the importance of YouTube and LinkedIn to this demographic, and why a light-hearted approach can be effective. He also talks about the importance of video and what messaging you need to use in order to attract the attention of senior business leaders.
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Matthew has worked in the world of media for almost two decades. After becoming the head of content and strategy for Alpha Grid at the Financial Times, he has worked with producing high quality branded content across a range of channels.