Stefan Wirtz, the team leader for online marketing at Wiggle and Chain Reaction, joins us to talk about managing ecommerce sites internationally.
Find out more about:
- The biggest challenges when managing international sites
- Whether it is better to have a single global strategy or many localised strategies
- How important it is to vary how much you invest in different channels in different markets
- How to efficiently update websites in multiple languages
- The biggest barriers to conversions internationally
- The markets that differ most markedly from the norm
Stefan has worked all over the world in the online marketing space, in countries ranging from Germany to India and the UK, where he is now based. He currently leads the European online marketing team at Wiggle.