The Latest Insights from International Online Marketing
The fashion retailer H&M has launched ecommerce sites targeting 7 new European markets.
The new sites are targeting Ireland, Luxembourg, Croatia, Slovenia, Latvia, Estonia and Lithuania.
The sites have the same collections of clothing and accessories for men, women and children as the physical stores, apart from Sweden where home items will also be on sale on the site.
H&M now has a digital presence in 61 countries across 6 continents, with ecommerce being enabled on 23 of those websites.
It saw its sales grow by a healthy 19% last year.