Greek Ecommerce Trends Revealed

Greeks love buying clothes online

Research by MasterCard has found that ecommerce is growing in popularity in Greece. Online clothes shopping was the most popular category, with clothing making up 55% of all online purchases in Greece, the highest proportion of any European country. Greeks also had a keen interest in new online payment methods, with 49% saying that they were interested in digital wallets and banking apps, and 20% actually using these payment methods. This puts Greece in joint top place, alongside Norway, for digital wallet use in Europe. However, many Greeks are being put off online shopping due to fears of fraud. 71% said that they were concerned about online fraud, the highest proportion of any country in Europe. 

Individual Basic

Free
 
  • 1 Knowledgebase
Subscribe free

Individual Premium

£15 Per month
Cancel anytime
  • Unlimited
    Plus 50.00% off International Search Summit ticket
Subscribe

Team global

£95 Per month
Up to 7 users, - additional users £10 per month - cancel anytime
  • Unlimited
    Plus 2 tickets for International Search Summit
Subscribe