Google To Roll Out Change To All App Install Campaigns

All new app install campaigns will be Universal App Campaigns

Google is set to move all app install campaigns to its Universal App Campaigns, or UAC, tool. Launched two years ago, the UAC tool was designed to make it easier for developers to promote both Android and iOS apps across multiple platforms. It meant that developers could design a campaign that would appear on both Search and Google Play, as opposed to having to create separate campaigns. With the change, which is coming on the 16th of October 2017, app install campaigns created in Google AdWords will run on UAC – with all Search, Display and YouTube app campaigns ceasing on the 15th of November 2017. According to Google, Universal App Campaigns have delivered 6 billion installs since its launch, with more than 4 billion coming in the past year. It was also shown that Universal App Campaigns drove 140% more conversions per dollar than regular campaigns. 

Individual Basic

Free
 
  • 1 Knowledgebase
Subscribe free

Individual Premium

£15 Per month
Cancel anytime
  • Unlimited
    Plus 50.00% off International Search Summit ticket
Subscribe

Team global

£95 Per month
Up to 7 users, - additional users £10 per month - cancel anytime
  • Unlimited
    Plus 2 tickets for International Search Summit
Subscribe