Google To Roll Out Change To All App Install Campaigns

All new app install campaigns will be Universal App Campaigns

Google is set to move all app install campaigns to its Universal App Campaigns, or UAC, tool. Launched two years ago, the UAC tool was designed to make it easier for developers to promote both Android and iOS apps across multiple platforms. It meant that developers could design a campaign that would appear on both Search and Google Play, as opposed to having to create separate campaigns. With the change, which is coming on the 16th of October 2017, app install campaigns created in Google AdWords will run on UAC – with all Search, Display and YouTube app campaigns ceasing on the 15th of November 2017. According to Google, Universal App Campaigns have delivered 6 billion installs since its launch, with more than 4 billion coming in the past year. It was also shown that Universal App Campaigns drove 140% more conversions per dollar than regular campaigns. 

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

I would like to receive emails from Webcertain

Please note that:

  • You can edit your preference and unsubscribe at any time
  • Webcertain does not share or sell your data

Individual BASIC

Free

Catch Up TV,Video Briefings
Not Available
Country Guides,Language Guides,How To Guides
2 per month
eLearning Course,Quizzes,eLearning
2 per month
Attendance at Webcertain.TV Connect Events per year
Not Available
Tools,Webcertain Events
Not Available
Lists,Benchmarks
Not Available
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Access to Customised courses and Examinations.
Not Available
Subscribe

Individual PREMIUM

£5

per
month
Cancel Anytime
Catch Up TV,Video Briefings
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
eLearning Course,Quizzes,eLearning
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Tools,Webcertain Events
10 per month
Lists,Benchmarks
Not Available
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Access to Customised courses and Examinations.
Not Available
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users4.00
Catch Up TV,Video Briefings
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
eLearning Course,Quizzes,eLearning
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Tools,Webcertain Events
Unlimited
Lists,Benchmarks
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Access to Customised courses and Examinations.
Unlimited
Subscribe