Google has announced that it is going to redesign its AdWords user interface to reflect the global rise in mobile internet use. More Google searches now take place on mobiles than on computers. The new interface will focus much more on differentiating between different campaign types, and will also focus on differentiating between which devices users were using when they clicked on an ad. Google has said it is going to invite AdWords users to try the new interface and provide feedback throughout 2016 and 2017.Â
