Google Releases International Education Search Data

Queries about US universities were most common

Google has just released data on internet searches related to international education. The data revealed that search queries about US universities were the most common, accounting for 35% of searches. Searches by Indian students interested in studying in the US saw particular growth, going up by 8% in 5 years. UK university search queries came second, accounting for 26% of searches, an increase of 10% in the last 6 years. The number of search queries by international students interested in studying in the UK almost equalled the number by domestic UK students, at 46%. Canada came in third place, followed by Australia, the Netherlands and Germany. The research shows that international students are looking online to find out more about the courses available at universities, with the report recommending that all universities interested in attracting foreign students should ensure they have quality and up-to-date websites and social media profiles. 

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