Google Releases Hot 2 Smartphone in Africa

The Latest Insights from International Online Marketing

24 August 2015. Google has released its latest cheap smartphone Hot 2 in Africa, as part of its Android One initiative. The Android One initiative aims to produce affordable smartphones running on the latest version of Android for customers in developing countries. The Hot 2 smartphones are being sold in Nigeria, Egypt, Kenya, Ghana, Morocco and the Ivory Coast at a cost of 88 US dollars. They run on the latest version of Android, Lollipop, and will also be able to run the next version to be released, Marshmallow. With Africa being a key frontier for future online growth, Google is keen to get users onto smartphones running its Android operating system. Commentators have pointed out that this will give Google millions of new customers using its search and advertising services.

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