Google Is Changing Its Ranking Algorithm

Google is making changes to its ranking algorithm. Webmasters started noticing traffic and ranking changes last weekend, with many assuming it was down to Google's much-anticipated Penguin update, which is due to take place this year. A spokesperson from Google announced that changes were indeed taking place, but that the current changes were to its core algorithm, not Penguin. It has not revealed exactly what has been changed. 
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