Google Introduces Penalty For Interstitial Ads

Pages with intrusive interstitials will be punished

Google has introduced a new penalty to dissuade publishers from using intrusive interstitial advertising. The penalty was announced around the middle of 2016, but has only been active since 10th January 2017. It affects pages that are reached directly from a Google mobile search page, but will not have any impact on any pages reached further down the click path on a website. The introduction was announced by Google’s John Mueller and Gary Illyes, who explained that penalties would be applied to pages where interstitials either covered the main content, had to be dismissed before a page could be used, or appeared to be within the above-the-fold portion of the page but were inlined underneath the fold. However, penalties will not apply to interstitials that were required for legal reasons, such as age confirmation or as an entry point for log in details. 

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

Individual BASIC

Free

Access to Customised courses and Examinations.
Not Available
Tools,Webcertain Events
Not Available
Country Guides,Language Guides,How To Guides
2 per month
Lists,Benchmarks
Not Available
Attendance at Webcertain.TV Connect Events per year
Not Available
Quizzes,eLearning,eLearning Course
2 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
10 per month
Subscribe

Individual PREMIUM

£25

per
month
Cancel Anytime
Access to Customised courses and Examinations.
Not Available
Tools,Webcertain Events
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Lists,Benchmarks
Not Available
Attendance at Webcertain.TV Connect Events per year
1 per month
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
Unlimited
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users12.00
Access to Customised courses and Examinations.
Unlimited
Tools,Webcertain Events
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Lists,Benchmarks
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Video Briefings,Catch Up TV
Unlimited
Subscribe

Individual PREMIUM Quarterly

£

per
month
Access to Customised courses and Examinations.
Unlimited
Tools,Webcertain Events
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Lists,Benchmarks
Unlimited
Attendance at Webcertain.TV Connect Events per year
Unlimited
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Video Briefings,Catch Up TV
Unlimited
Subscribe