The Latest Insights from International Online Marketing
17 August 2015.
The EU has extended the deadline for Google to respond to anti-trust charges.
Google stands accused of deploying tactics to boost the ranking of its own services, whilst pushing rival services offered by competitors further down the search results by demoting the value of their links or simply refusing to list them altogether.
Google was originally told it had to respond to these charges by 18th August, however, this has now been extended to the end of the month.
A spokesperson from the EU said the deadline had been extended to allow Google to “fully exercise its rights of defence”.
If the charges against Google are successful, the search engine may be forced to pay fines of up to 10% of its revenue, which could total as much as 6.6 billion US dollars.