The global paint brand Dulux has announced updates to its app as an increasing number of customers start using their smartphones as part of the product purchase journey.
The Dulux app now allows users to virtually paint photos of their rooms with different colours, synch their virtual scrapbook with the Dulux website, and buy tester paint samples via the app.
A spokesperson from Dulux commented on this feature, saying: “If you get people to the point of getting a tester, then there's a high conversion rate of them actually applying the paint to the wall and then actually buying it.”Â
