Global Marketing Sees Good Global Growth

Europe saw especially strong marketing growth

Global marketing has shown good growth worldwide over the past twelve months. The latest Global Marketing Index has revealed that Europe in particular has seen especially strong budget growth, with America and the Asian Pacific region also seeing good results. The Global Marketing Index questioned 2,000 marketers worldwide, with an average score of 50 representing no change. In May 2017, the Index achieved an overall global score of nearly 54, although this was down on April’s score of 54.4. Marketing budgets in digital and mobile has continued to see impressive growth as well, with respective global scores of 72.8 and 71.6 in May 2017. 

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