Effective content outreach is a vital part of ensuring a new campaign is successful. Verve Search's Lisa Myers joins us to discuss the process that goes into creating new content, and how to generate interest in it from the correct publications. She also highlights some of the challenges when targeting multiple markets, as well as the impact that social can have on a “second wave” of interest in your content.
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CEO and founder of multiple organisations, Lisa spends most of her time work as the head of award winning SEO and content company, Verve Search. With nearly two decades of experience in digital and communication, Lisa has spoken at numerous events and is seen as one of the UK's leading SEOs.