Gestión de Redes Sociales En Una Marca Internacional

Las redes han evolucionado y ya no son tan solo una estrategia de marketing. ¿Qué otros objetivos se persiguen mediante las mismas? ¿Qué desafíos presenta el soporte al cliente en foros públicos?

Multiplicidad de canales y desarrollo de estrategias

Guille Rodriguez, se une a WebcertainTV para hablar sobre el estado de las redes sociales en las estrategias de marketing de las empresas. Considerando el gran crecimiento que han experimentado, ¿cuáles son los principales objetivos que se persiguen con la utilización de las redes en la actualidad? ¿Es posible personalizar la relación con el cliente utilizando las distintas plataformas sociales disponibles?

Además, encontrarás en este vídeo:

  • La evolución del rol de los Community Manager
  • Retos adicionales en el manejo de redes para marcas internacionales
  • Utilización de chatbots

Guille Rodríguez, Head of Social Media de Palladium Hotel Group.

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