The Latest Insights from International Online Marketing
Research by Initiative D21 has revealed the German mobile internet landscape.
It found that the proportion of Germans going online using a smartphone was now 60%, up from 53% just one year ago.
Mobile internet usage was not universal, however, and there were significant variations in usage when looking at variables such as gender, age, income and household size.
Males were more likely than females to access the internet from a smartphone. Younger people, people with higher incomes and people living in larger households were also all more likely to access the internet using a smartphone compared to older people, poorer people and people living alone.
When looking at the kind of things that Germans were doing online, the research found that using search engines was the most popular online activity.
Visiting blogs, forums, social networks and ecommerce sites were also activities practiced by the majority of German internet users, as was doing online banking.