Audi's Head of Digital Communications in Mexico, Jannis Rudzki-Weise, joins us to discuss the current state of the Mexican digital landscape, and how global brands such as Audi communicate with their audience in the country. Jannis also discusses the platforms which Audi have used to attract customers in Mexico, and how companies can benefit from such markets skipping technological generations.
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Jannis has worked for Audi's digital communications team since 2014, and has experience in social media since 2012. He has a business marketing degree to back up his experience, and has now directly worked in the Mexican market since 2015.