A study by iResearch Consulting Group has found which factors entice internet users in China to click on online ads.
It found that internet users were most likely to click on an ad if they were interested in the product it was promoting, with 37% citing this as a factor that enticed them to click on an ad.
Excellent copywriting, relevancy, containing promotional information, and having great visual and sound effects came in second, third, fourth and fifth place respectively, with these factors being cited by between 31% and 34% of respondents.
No other factors were given by more than 30% of respondents.
The study also found which types of websites users were most likely to click ads on.
80% of respondents said they clicked on ads on ecommerce sites, 51% said they clicked on ads on search engines and portal sites, and 47% said they clicked on ads on digital video sites.Â
